Category Archives: Uncategorized

When someone is looking for an answer to a question, general information, a product, or a service they most likely turn to an internet search engine. This is so common that ‘Google it’ has become synonymous with ‘look it up’. This makes it more important than ever to have a successful web presence that appearsContinue reading “SEO versus SEM”

Tampa International Airline sat back and let this heartwarming story tell itself, generating record breaking organic exposure. The story of how one airport employee went above and beyond for customer service humanizes the entire business and leads to positive associations for the airport itself. By not getting involved or promoting the story too much theContinue reading “Stuffed tiger brings together an airline community”

I would say that I typically consume around 5 hours of digital media a day. I am including in this measure time spent using apps on my phone and tablet, watching shows in any format, and reading or listening to ebooks or podcasts. I calculated this figure dedicating on average: 1 hour to ebooks/podcasts, 1.5Continue reading “A typical day: Digital Media”

Apple Inc. is definitely a profitable company. They do business on a global scale and are paving the way for environmentally friendly operations. According to Greenpeace’s most recent report on Apple, they have publicly committed to using 100% renewable energy in certain sites to help combat climate change. They got an “A’s” in their commitmentContinue reading “Green for the environment and for profit”

For the purpose of this project, Apple will be launching a child friendly iPad. This iPad is meant to have features, including parental controls, that will allow it to grow to meet the needs of the child as they get older. The main objective are to sell more child focused tablets than competitors, stay atContinue reading “Child Focused iPad: Preliminary Findings and Limitations”

When it comes to Marvel versus DC it is hard to label one as a true underdog. They both have incredible fanbases and huge markets. If you want more information on the history of this rivalry, check out this great blog post with all kinds of fun facts: https://birthmoviesdeath.com/2016/05/03/marvel-v-dc-dawn-of-rivalry Though DC had a jumpstart onContinue reading “Marvel versus DC: Marketing Strategies”

Regarding the Under Armour “I Will What I Want” campaign, Under Armour was excelling in the male-dominated athletic wear market. However, when expanding their products to include women’s clothing, the sales came nowhere close to that of their men’s line. After watching other companies try, and fail to create successful marketing campaigns for women, UnderContinue reading “Under Armour: I Will What I Want”

I am choosing Apple for my project because they are innovative, they appeal to a wide variety of people, and there are many niches I could look into. Hopefully, this will allow me to think about market research and behaviors of a niche I am unfamiliar with. Apple is more than just the technology theyContinue reading “Final Project Review”

In my own life, I am an individual consumer. However, in one of my roles at work, I am an organizational consumer. I purchase goods and services to meet my personal needs, but I also make purchases on behalf of the organization I work for in order for them to provide services and continue operations.Continue reading “Consumer Me!”