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SEO versus SEM
When someone is looking for an answer to a question, general information, a product, or a service they most likely turn to an internet search engine. This is so common that ‘Google it’ has become synonymous with ‘look it up’. This makes it more important than ever to have a successful web presence that appears… Read more
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Stuffed tiger brings together an airline community
Tampa International Airline sat back and let this heartwarming story tell itself, generating record breaking organic exposure. The story of how one airport employee went above and beyond for customer service humanizes the entire business and leads to positive associations for the airport itself. By not getting involved or promoting the story too much the… Read more
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